Forever 21
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Black History Month 

I was brought on as a freelance Creative Director by Forever 21 to spearhead this project which was a collaboration for Black History month. I was responsible for managing strategy, ideation, and overall creative direction from start to finish on the visual roll out for this project. I personally curated decks and mood-boards that a team of stylist, photographers, videographers, producers, and a team of sales executives followed throughout the duration of this project. Pulling together the ideation to follow encouraged a structured flow, and allowed for all digital visualization of this project to stay intact.
Working closely with a team of talented creatives our collective goal was to create a cohesive and captivating visual experience that seamlessly blended the worlds of textile and photography.
The end result of this collaboration was a collection of clothing and visuals that celebrated Black culture, diversity, and artistry.